Course Name	Developing Marketing Strategy
Course Status:	Released
Course Language:	English
Course Duration:	36 Hours	Courseware Features
Deployment Options:	Online, Interactive CDs, or Network,
Personal Use License Price:	$899.00

Developing Marketing Strategy

A detailed overview of the fundamental principles of marketing, including product planning and management, personal selling, the retail cycle, advertising, and market research. This learning path focuses on analysis and provides examples of marketing methods, including pricing, promotion, and distribution. Titles covered include: Developing Marketing Strategy: Advertising and Pricing Developing Marketing Strategy: Buying Behavior and Research Developing Marketing Strategy: Distribution and the Retail Cycle Developing Marketing Strategy: Fundamentals of Marketing Developing Marketing Strategy: Marketing Globally Developing Marketing Strategy: Marketing in the New Economy Developing Marketing Strategy: Product Planning and Management Developing Marketing Strategy: Promotion and Personal Selling Developing Marketing Strategy: The Role of Marketing

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