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| Understanding CRM for E-business |
| Course Status: | Released | Courseware Features |
| Course Language: | English | |
| Course Duration: | 4 Hours | |
| Deployment Options: | Online, Interactive CDs, Network, Downloads, Intranet |
Audience |
| Corporate and enterprise-wide business professionals involved in sales, marketing, and customer service in an e-business environment or business professionals from any discipline with responsibility for any aspect of a CRM strategy |
Prerequisites |
| The E-business Revolution and Building an E-business learning paths |
Course Aim |
| This learning path provides an in-depth, practical understanding of the planning and implementation of CRM in e-business. It focuses specifically on the areas of sales, marketing, and customer service. |
Learning Objectives |
| To describe the important role of CRM within e-business and outline how the roles of sales, marketing, and service can contribute to a CRM strategy |
Topics Covered |
| CRM in e-business The role of the Internet (e-CRM) The e-business case for CRM Challenges of CRM in e-business CRM challenge E-service, sales, and marketing Sales-force automation The new practice of marketing Optimizing e-sales Consumer-to-consumer relationships Leveraging CRM for e-Service Meeting customer expectations |