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The Role of E-marketing for CRM

Course Status:	Released	Courseware Features
Course Language:	English
Course Duration:	4 Hours
Deployment Options:	Online, Interactive CDs, Network, Downloads, Intranet

Audience

Corporate and enterprise-wide business professionals involved in sales, marketing, and customer service in an e-business environment or business professionals from any discipline with responsibility for any aspect of a CRM strategy

Prerequisites

The E-business Revolution and Building an E-business learning paths

Course Aim

This learning path provides an in-depth, practical understanding of the planning and implementation of CRM in e-business. It focuses specifically on the areas of sales, marketing, and customer service.

Learning Objectives

To define and explain the importance of implementing a customer-centric e-marketing program in your e-business

Topics Covered

Branding loyalty Branding the online experience The customer purchase cycle Bricks-and-clicks e-marketing Attracting and retaining customers E-mail marketing Resolving privacy issues B2B marketing Building B2B customer loyalty Implementing an e-marketing blueprint Appraising the e-marketing challenge Scrutinizing the e-marketing initiative Defining operational boundaries Web-site building and trial E-marketing evaluation and execution