Course Status:	Released	Courseware Features
Course Language:	English
Course Duration:	5 Hours
Deployment Options:	Online, Interactive CDs, Network, Downloads, Intranet

Audience

Corporate and enterprise-wide business professionals involved in sales, marketing, and customer service in an e-business environment or business professionals from any discipline with responsibility for any aspect of a CRM strategy

Prerequisites

The E-business Revolution and Building an E-business learning paths

Course Aim

This learning path provides an in-depth, practical understanding of the planning and implementation of CRM in e-business. It focuses specifically on the areas of sales, marketing, and customer service.

Learning Objectives

To guide students through the planning, development, and implementation processes in delivering a CRM solution

Topics Covered

Planning and developing an e-CRM strategy Customers as strategic assets Developing an e-CRM plan Profiling and needs analysis Developing an e-CRM strategy Planning for e-CRM Implementing e-business CRM CRM in e-business: A case study in implementation Implementing your solution CRM implementation Effective vendor partnerships Realizing your CRM solution Continuing relationship management Achieving your CRM solution Developing a CRM e-business strategy Developing a CRM e-business strategy

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