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	CRM for Competitive Advantage
	CRMCOMADVAN
	English
Audience Details:
	3
	No previous knowledge of CRM is necessary. A basic knowledge of sales, service, and marketing is desirable although not essential
	Anyone involved in providing customer service, particularly, although not exclusively, those involved in Customer Contact Centers
	This introductory learning path focuses on the importance of valuing the customer relationship, optimising the CRM cycle, and building loyalty on and off the Web.
	After learning this courses you should be able to:
	To demonstrate the importance of valuing customer loyalty and to explain how to build loyalty, both on and off the Web
	Hands on pratice - Simulations
Course Structure:	Modules and Learning Events
	Valuing the customer relationship Virtual, ongoing conversations Toward customer centricity Efficiency versus effectiveness Excellence in CRM Building loyalty on and off the Web The power of the customer Loyalty through symmetry CRM, e-CRM, and hybrid models Bricks-and-clicks CRM Optimizing the CRM cycle Seamless integration Aggregate relationships Essential CRM
Curriculum Info:
	Business Skills
	Personal Use License Price $239.00
	Contact your Eno Learning Consultant or call 877-298-1322 to order. For organizational purchases, please contact the sales office nearest you. Available Online and Interactive Multimedia CDs