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CRM: The Marketing Perspective

ITF001

English

Audience Details:

8

CRM: The Customer-centric Solution learning path

Corporate and enterprise-wide business professionals involved in marketing in an e-business environment with responsibility for any aspect of a CRM strategy

This learning path examines CRM from a marketing perspective. It describes how CRM can improve service and customer satisfaction, build and add value to customer relationships, and improve the marketing function within an organization.

After learning this courses you should be able to:

To explain how CRM enables companies to build their customer relationships
To describe how CRM affects marketing and helps to develop a customer-focused organization
To explain how CRM has enabled companies to become more profitable by creating value for their customers

Hands on pratice - Simulations

Course Structure: Unit Titles and Topics Covered

The CRM knowledge engine
-Market research
-The basics of data mining
-Data mining for customer acquisition
-Measuring customer satisfaction
-The rise of webhousing
New CRM perspectives
-Personalization and customer profiling
-The new practice of marketing
Service and customer satisfaction
-Service concepts
-Challenges to tradition
-Transparency and trust
Becoming customer focused
-Progressing toward CRM
-The role of the Internet (e-CRM)
Implementing CRM strategies
-Implementing CRM strategies
Value creation for customers and enterprises
-The customer-intelligent organization
-CRM and new product development
-Value through channel management
-Customers as strategic assets
-Utilizing customer feedback
-Open and secure interaction
Customer contact centers
-Enhancing your customer contact center
-The integrated customer contact center
CRM technology to enable marketing
-The technology landscape
-Wireless technologies
-Data mining and decision support solutions
-CRM frameworks
-Building a CRM framework

Curriculum Info:

Business Skills

Personal Use License Price $400.00

Contact your Eno Learning Consultant or call 877-298-1322 to order. For organizational purchases, please contact the sales office nearest you.

Available Online and Multimedia CDs

	CRM: The Marketing Perspective
	ITF001
	English

Audience Details:
	8
	CRM: The Customer-centric Solution learning path
	Corporate and enterprise-wide business professionals involved in marketing in an e-business environment with responsibility for any aspect of a CRM strategy
	This learning path examines CRM from a marketing perspective. It describes how CRM can improve service and customer satisfaction, build and add value to customer relationships, and improve the marketing function within an organization.
	After learning this courses you should be able to:
	To explain how CRM enables companies to build their customer relationships To describe how CRM affects marketing and helps to develop a customer-focused organization To explain how CRM has enabled companies to become more profitable by creating value for their customers
	Hands on pratice - Simulations

Course Structure:	Unit Titles and Topics Covered
	The CRM knowledge engine -Market research -The basics of data mining -Data mining for customer acquisition -Measuring customer satisfaction -The rise of webhousing New CRM perspectives -Personalization and customer profiling -The new practice of marketing Service and customer satisfaction -Service concepts -Challenges to tradition -Transparency and trust Becoming customer focused -Progressing toward CRM -The role of the Internet (e-CRM) Implementing CRM strategies -Implementing CRM strategies Value creation for customers and enterprises -The customer-intelligent organization -CRM and new product development -Value through channel management -Customers as strategic assets -Utilizing customer feedback -Open and secure interaction Customer contact centers -Enhancing your customer contact center -The integrated customer contact center CRM technology to enable marketing -The technology landscape -Wireless technologies -Data mining and decision support solutions -CRM frameworks -Building a CRM framework
Curriculum Info:
	Business Skills
	Personal Use License Price $400.00
	Contact your Eno Learning Consultant or call 877-298-1322 to order. For organizational purchases, please contact the sales office nearest you. Available Online and Multimedia CDs