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CRM: The Customer-centric Solution

ITF001

English

Audience Details:

16

No previous knowledge of CRM is necessary. A basic knowledge of sales, service, and marketing is desirable although not essential

Anyone involved in the planning and implementation of a CRM strategy, particularly, although not exclusively, those involved in sales, marketing, and customer service

This introductory learning path focuses on the importance of valuing the customer relationship, optimising the CRM cycle, and building loyalty on and off the Web.

After learning this courses you should be able to:

To demonstrate the importance of valuing customer loyalty and to explain how to build loyalty, both on and off the Web

Hands on pratice - Simulations

Course Structure: Unit Titles and Topics Covered

Valuing the customer relationship
-Virtual, ongoing conversations
-Toward customer centricity
-Efficiency versus effectiveness
-Excellence in CRM
Building loyalty on and off the Web
-The power of the customer
-Loyalty through symmetry
-CRM, e-CRM, and hybrid models
-Bricks-and-clicks CRM
Optimizing the CRM cycle
-Seamless integration
-Aggregate relationships
-Essential CRM
Building Customer Rapport
-Enhancing customer loyalty

Curriculum Info:

Business Skills

Personal Use License Price $400.00

Contact your Eno Learning Consultant or call 877-298-1322 to order. For organizational purchases, please contact the sales office nearest you.

Available Online and Multimedia CDs

	CRM: The Customer-centric Solution
	ITF001
	English

Audience Details:
	16
	No previous knowledge of CRM is necessary. A basic knowledge of sales, service, and marketing is desirable although not essential
	Anyone involved in the planning and implementation of a CRM strategy, particularly, although not exclusively, those involved in sales, marketing, and customer service
	This introductory learning path focuses on the importance of valuing the customer relationship, optimising the CRM cycle, and building loyalty on and off the Web.
	After learning this courses you should be able to:
	To demonstrate the importance of valuing customer loyalty and to explain how to build loyalty, both on and off the Web
	Hands on pratice - Simulations

Course Structure:	Unit Titles and Topics Covered
	Valuing the customer relationship -Virtual, ongoing conversations -Toward customer centricity -Efficiency versus effectiveness -Excellence in CRM Building loyalty on and off the Web -The power of the customer -Loyalty through symmetry -CRM, e-CRM, and hybrid models -Bricks-and-clicks CRM Optimizing the CRM cycle -Seamless integration -Aggregate relationships -Essential CRM Building Customer Rapport -Enhancing customer loyalty
Curriculum Info:
	Business Skills
	Personal Use License Price $400.00
	Contact your Eno Learning Consultant or call 877-298-1322 to order. For organizational purchases, please contact the sales office nearest you. Available Online and Multimedia CDs