Course Description

Business Skills

Consumer Behavior - Complete Curriculum

This learning path examines consumer motives, attitudes, and decision processes as these relate to product imagery and purchase symbolism. The sociological and psychological foundations of marketplace choice are analyzed, including lifestyle, social status, age, income, taste, habit, custom, fashion, self-concept, and opinion influences. The curriculum includes a number of interactive, role-playing DecisionPath exercises. Total Learning Time Personal Use License Price Deployment Options 42 Hours $699.00 Online, Interactive CDs, Network, Download Contact your Eno Learning Consultant or call 877-298-1322 to order. For organizational purchases, please contact the sales office nearest you.

Topics Covered Include: Consumer Behavior: Analysis of Consumer Behavior Consumer Behavior: Consumer Attitudes Consumer Behavior: Consumer Culture and Subcultures Consumer Behavior: Consumer Decisions and Choices Consumer Behavior: Consumer Motivation and Values Consumer Behavior: Influences on Consumer Decisions Consumer Behavior: Personality and the Self Eno's e-Learning solutions are designed to deliver education on demand 24x7x365. Instead of having to set aside time for classroom training, Eno's training enables organizations to provide employees with training whenever and wherever it's needed. Eno's e-Learning method is designed to reduce employee downtime and ensure that employees get the necessary training. Take A Quick Tour This Course Library uses the "Learn by Doing" paradigm to ensure that as a part of your learning experience, you practice concepts and procedures covered in this library in a real life environment. Practice sessions consist of hints that guide a learner towards the correct solution to a problem. Practice sessions also contain sample solutions. All practice sessions contain diagnostic and/or prescriptive feedback that reinforces learning and enables remedial learning. The program is designed to help users learn at their own pace, providing the control to let them repeat topics or to jump anywhere in the course. The course simulate software so you do not have to purchase expensive software to complete the learning experience.