Audience

Managers, prospective managers, and any other employees seeking advanced competency in the area of business strategy

Prerequisites

An understanding of the basic principles of business strategy

Course Aim

To provide the learner with a basic understanding of the terms and concepts involved in business strategy

Learning Objectives

Define strategy and explain its role in management. Identify the five tasks of strategic management. Differentiate between strategic vision and business mission. Recognize the importance of vision and mission statements. Explain why every company should have a unique strategic vision. Describe how strategic and financial objectives are set. List the external factors that may shape a company's strategy. Discuss the role of ethics in strategy making. List and explain the four basic approaches to crafting a strategy. Participate in a real-life case study involving strategy making at Ben and Jerry's Homemade, Inc..

Topics Covered

Strategic Management: An Overview - Five tasks of strategic management - Hands-on: Developing a strategy - The process of strategic management The Steps of Strategy Making - Developing a vision - Establishing objectives - Crafting a strategy - Hands-on: Levels of strategy making Strategy in Context - Factors that affect strategy - Strategy and ethics - Approaches to strategy making Case Study: Ben & Jerry's Homemade, Inc. - Ben & Jerry: Beginnings - External factors - Internal concerns - DecisionPath: Strategic Decision Making

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