Audience

Managers, prospective managers, and any other employees seeking advanced competency in the area of business strategy

Prerequisites

An understanding of the basic principles of business strategy

Course Aim

To provide the learner with an understanding of how a strategy must be matched to the current situation of both the company and the industry

Learning Objectives

Define emerging industry. Explain what a high-velocity market is. List the strategic options in a declining industry. Define fragmented industry and explain the impact it has on strategists. Recognize why and when a firm might opt to enter the international market. Differentiate between multicountry competition and global competition. Identify the link between global strategy and competitive advantage. Define strategic intent. Explain the advantage of profit sanctuaries in global industry. List the main strategies employed by industry leaders. Give the strategic options open to runner-up and weak businesses. Participate in a real-life case study involving situational strategy.

Topics Covered

Matching the Strategy to the Industry - Emerging and high velocity industries - Maturing, declining, and fragmenting industries - Hands-on: Identifying the best strategy Strategies in the International Market - Why enter the international market? - Types of international strategy - Global strategy and competitive advantage - International issues Matching the Strategy to the Firm - Strategies for industry leaders - Strategies for runner-up firms - Strategies for weak businesses - Hands-on: Identifying company strategies Case Study: Dry Bean Cooperative - Understanding the dry bean industry - Issues facing the 21st Century Alliance - DecisionPath: Matching Strategy to Situation

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