Audience

Managers, prospective managers, and any other employees seeking advanced competency in the area of business strategy

Prerequisites

An understanding of the basic principles of business strategy

Course Aim

To provide the learner with an understanding of the various strands of strategy implementation

Learning Objectives

Define industry analysis. List the standard factors used to profile an industry's economic traits. Explain how the competition can be assessed. Describe the five-forces model of competition, and explain its adaptability. Recognize the concept and importance of driving forces. Explain how firms assess the market position of rival companies. Define strategic group mapping and strategic group analysis. Define Key Success Factor (KSF). Give examples of different KSFs in different industries. Participate in a real-life case study involving industry analysis and Cannondale Corporation.

Topics Covered

The State of the Industry - What is industry analysis? - Identifying the dominant economic features - Assessing the competition - What are the industry's drivers of change? Rivals and Competitive Success - The strength of other companies - Rivals' strategies - Objectives and strategies of competitors - Hands-on: Identifying a rival's strategic objective - Key factors for competitive success Case Study: Cannondale and the Bike Industry - A history of Cannondale: From Bugger to best bike around - Analyzing the mountain bike industry - Analyzing Cannondale - DecisionPath: All American Bikes

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