Audience

Managers, prospective managers, and any other employees seeking advanced competency in the area of business strategy

Prerequisites

An understanding of the basic principles of business strategy

Course Aim

To provide the learner with an understanding of the various strands of strategy implementation

Learning Objectives

Explain the need for a strategy-implementation framework. Explain the function of leadership in implementing strategy. Understand the importance of careful personnel selection. Describe how to build core competencies and competitive capabilities. List the most common organizational strategies and give their advantages and disadvantages. Explain what strategic business units are. Understand what a matrix organization is. Point out how much organizational structures have changed and will change in the information age. Participate in a real-life case study involving strategy implementation at America Online, Inc..

Topics Covered

Theories into Action - A strategy framework - Hands-on: Shaping organizational design - Leading the implementation process Building a Capable Organization - Personnel, competencies, and competition - Strategy-critical activities - Decision-making and authority Organizational Structures - Functional, process, and geographic structures - Business units and matrix forms - Supplementing the basic structure - Organizational structures of the future Case Study: America Online, Inc. - Steve Case and the birth of AOL - Effects of expansion at AOL - DecisionPath: Guiding America Online

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