Audience

Managers, prospective managers, and any other employees seeking advanced competency in the area of business strategy

Prerequisites

An understanding of the basic principles of business strategy

Course Aim

To provide the learner with an overview of business strategy in diversified companies

Learning Objectives

Identify the conditions that make diversification attractive. Explain the tests for judging a diversification move. Outline various types of diversification strategies. Differentiate between related and unrelated diversification strategies. Explain what divestiture and liquidation strategies are. Define corporate turnaround, retrenchment, and portfolio restructuring. Give the advantages of multinational diversification. Identify competitive strength and competitive advantage. Explain what strategic-fit analysis is. Define resource-fit analysis. Participate in a real-life case study involving diversification at Quaker Oats.

Topics Covered

Diversification - When to diversify - Choosing a diversification strategy - Related diversification strategies Product and Market Diversification Strategies - Unrelated diversification strategies - Flexibility in diversification strategies - Multinational diversification strategies Evaluating Diversified Companies - Evaluating present corporate strategy - Competitive strengths of diversified companies - Strategic fit and resource fit analysis - Developing initiatives - Hands-on: Conducting a strategic analysis Case Study: Quaker Oats and Snapple Beverage - A tale of two companies - The U.S. specialty beverage market - Hands-on: Assessing Quaker's acquisition of Snapple - DecisionPath: Diversifying a Company

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