Audience

Managers, prospective managers, and any other employees seeking advanced competency in the area of business strategy

Prerequisites

An understanding of the basic principles of business strategy

Course Aim

To provide the learner with an overview of the theory of competitive advantage

Learning Objectives

Explain why a company needs to evaluate its own current strategy. Explain the meaning and purpose of SWOT analysis. Define competitive strength. Define low-cost provider strategy. Describe a differentiation strategy. Explain best-cost provider strategy. Recognize a market niche strategy. Explain the advantages of strategic alliances. Explain how firms on the offensive choose their targets and basis for attack. Define defensive strategy. Explain the term first-mover advantage. Participate in a real-life case study involving Intel and competitive advantage.

Topics Covered

Analysis of Competitive Status - Situation analysis - SWOT analysis - The value chain - Competitive strength and strategic issues - Hands-on: Strategy in action Generic Competitive Strategies - Competitive strategies: An overview - Low-cost leader strategies - Broad differentiation strategies - Best-cost provider and focused strategies Strategy Choices - Vertical integration - Cooperative strategies - Offensive strategies - Defensive strategies and first-mover advantages Case Study: Intel - The rise of Intel - From number ten to number one - DecisionPath: Building Intel

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