Audience

Managers, prospective managers, and anyone else within an organization involved in making business decisions

Prerequisites

None

Course Aim

To introduce employees to the fundamentals of business management, business planning, legal and ethical business principles, and basic accounting and MIS business functions

Learning Objectives

Identify the main activities of management. Distinguish between strategic, tactical, and operational goals. Explain the importance of contingency planning and crisis management. Participate in a real-life case study involving crisis management at Johnson & Johnson. Define what marketers do. Identify the characteristics of successful new products. Describe the product development process. Use product life cycle stages to market more effectively. Use a basic management information system (MIS). Identify the four main types of MIS. Interpret financial statements. Describe the different ways businesses can be organized. Explain how corporations are owned and run. Distinguish between acquisitions and mergers. Participate in a real-life case study involving bankruptcy.

Topics Covered

Management Principles - Planning and decision making - DecisionPath: Crisis Management - Leadership and HR management - Leading - Controlling Marketing - Product development - Pricing - Promotion - Distribution Managing Information - Management information systems - Computer systems - Networks - Business and the Internet - Hands-on: Designing an Internet strategy Managing Finances - Money - The money supply and banks - Accounting basics - Accounting tools - Financial statements Business Law - Types of business - Contract law - Tort law - Property law - Commercial law - Agency law - Bankruptcy law - DecisionPath: Bankruptcy

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