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Leading for Business Results: Service in an E-World

Course Status:	Released	Courseware Features
Course Language:	English
Course Duration:	4 Hours
Deployment Options:	Online, Interactive CDs, Network, Downloads, Intranet

Audience

Managers, prospective managers, and executives involved in strategic planning and decision making

Prerequisites

None

Course Aim

To outline effective contemporary marketing strategies, and to explain the importance of consistent customer service in today's economy

Learning Objectives

Select appropriate marketing and selling strategies for competing in an aggressive marketplace. Inspire a commitment to customer service throughout the organization. Promote innovative and effective means of targeting customers. Manage conflict effectively within an organization. Develop a deployment strategy. Create a setup program. Deploy solutions and updates. Add content to and publish a web site. Outline how to include Spelling and Grammar checker functionality. Describe list box properties. Enter list box items. Use list box events and methods. Use the combo box control. Construct the program for an on-line shopping simulation.

Topics Covered

Marketing and Selling Strategies - Defining consumer behavior - Influencing consumers Customer Service - Strengthening commitment - Managing change and maintaining partnerships Targeting Customers - Market focusing - Marketing information - Marketing research