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E-commerce: Best Practices |
| Course Status: | Released |
| Course Language: | English |
| Course Duration: | 4 Hours |
| Deployment Options: | Online, Interactive CDs, Network, Downloads, Intranet |
| Audience |
| Business administrators, business analysts, business managers, end-users, Internet users, IT consultants, IT managers, IT personnel, sales personnel, marketing personnel, distribution personnel, and Internet, extranet, and intranet consultants |
| Prerequisites |
| The SmartCourses E-commerce: An Introduction and E-commerce: The Framework, as well as some familiarity with, and use of, the Web; the SmartCourses E-commerce: Security Considerations, E-commerce: Consumer Payment Proposals, E-commerce: Business to Business Infrastructure, and E-commerce: Banking and Finance, while not essential, are recommended |
| Course Aim |
| To describe the changes to organizations that becoming an electronic business will entail |
| Learning Objectives |
| Describe the factors driving to e-business models. Outline the changing roles of consumers and businesses. Identify the changes in business-to-business and business-to-consumer processes. Identify the major e-business strategies |
| Topics Covered |
| Becoming an e-business - Factors forcing change - New business models - Organizational changes Business-to-business processes - An overview of existing processes - Re-engineering for e-business - Distributing information Business-to-customer processes - Sales and marketing - Customer care - Legal and privacy issues |