Audience

Business managers, business analysts, project managers, prospective managers, and any other employees seeking advanced competency in the areas of e-commerce and e-business

Prerequisites

The E-business Revolution learning path or a comparable foundation level course

Course Aim

This learning path focuses on how to build a successful business online. Through interactive lessons, role-play simulations, and multimedia seminars, students learn how to prepare for e-business, how to value this business, and how to develop an understanding of their online customers. The learning path goes on to explore issues relating to the development, advertising, and marketing of new products. The learning path also describes how to retain customers and create online loyalty.

Learning Objectives

To delineate the first steps in building an e-business - developing a strategy and establishing a web presence

Topics Covered

Customer service expectations Fulfillment and service delivery Web-enabled customer centers Customer relationship management Managing the customer lifecycle CRM competencies Personalization Selling chain management Strengthening the customer relationship Forces driving selling-chain management Selling-chain infrastructure

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