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Understanding Your Online Customer |
| Course Status: | Released |
| Course Language: | English |
| Course Duration: | 2 |
| Deployment Options: | Online, Interactive CDs, Network, Downloads, Intranet |
| Audience |
| Business managers, business analysts, project managers, prospective managers, and any other employees seeking advanced competency in the areas of e-commerce and e-business |
| Prerequisites |
| The E-business Revolution learning path or a comparable foundation level course |
| Course Aim |
| This learning path focuses on how to build a successful business online. Through interactive lessons, role-play simulations, and multimedia seminars, students learn how to prepare for e-business, how to value this business, and how to develop an understanding of their online customers. The learning path goes on to explore issues relating to the development, advertising, and marketing of new products. The learning path also describes how to retain customers and create online loyalty. |
| Learning Objectives |
| To delineate the first steps in building an e-business - developing a strategy and establishing a web presence |
| Topics Covered |
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Developing a customer profile
Optimizing your web presence
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