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Implementing an E-strategy (Module Three) |
| Course Status: | Released |
| Course Language: | English |
| Course Duration: | 3 |
| Deployment Options: | Online, Interactive CDs, Network, Downloads, Intranet |
| Audience |
| Business managers, business analysts, project managers, prospective managers, and any other employees seeking advanced competency in the areas of e-commerce and e-business |
| Prerequisites |
| No previous training is necessary |
| Course Aim |
| This learning path focuses on showing how the Internet is transforming the way companies operate. Through animated lessons, role-play simulations, and multimedia seminars, students learn about business-to-business and business-to-consumer web commerce, the major changes in strategic business thinking brought about by the dominance of the Internet, the importance of successfully blending e-strategy into existing policy initiatives, and the ways in which specific e-business solutions can be implemented within a company and across its entire supply chain. |
| Learning Objectives |
| To examine and explain the implications of the Internet for marketing and customer relationship management |
| Topics Covered |
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Marketing on the Net
Customer relationship management
E-marketing and e-CRM strategies
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