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Implementing an E-strategy (Module Three)

Audience

Business managers, business analysts, project managers, prospective managers, and any other employees seeking advanced competency in the areas of e-commerce and e-business

Prerequisites

No previous training is necessary

Course Aim

This learning path focuses on showing how the Internet is transforming the way companies operate. Through animated lessons, role-play simulations, and multimedia seminars, students learn about business-to-business and business-to-consumer web commerce, the major changes in strategic business thinking brought about by the dominance of the Internet, the importance of successfully blending e-strategy into existing policy initiatives, and the ways in which specific e-business solutions can be implemented within a company and across its entire supply chain.

Learning Objectives

To examine and explain the implications of the Internet for marketing and customer relationship management

Topics Covered

Marketing on the Net Internet advertising methods Public relations strategies Customer relationship management E-strategies for CRM Online sales force automation Customer service and support Collecting and interpreting market data E-marketing and e-CRM strategies Exploring e-marketing and e-CRM strategies