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E-strategy (Module Two)

Audience

Business managers, business analysts, project managers, prospective managers, and any other employees seeking advanced competency in the areas of e-commerce and e-business

Prerequisites

No previous training is necessary

Course Aim

This learning path focuses on showing how the Internet is transforming the way companies operate. Through animated lessons, role-play simulations, and multimedia seminars, students learn about business-to-business and business-to-consumer web commerce, the major changes in strategic business thinking brought about by the dominance of the Internet, the importance of successfully blending e-strategy into existing policy initiatives, and the ways in which specific e-business solutions can be implemented within a company and across its entire supply chain.

Learning Objectives

To examine and explain the different types of business strategy employed in the online world

Topics Covered

Transition from the physical to the virtual -The virtual value chain -The development of B2B portals Distribution channels -Internet-based distribution channels -Distribution channel collaboration -Online retailing Product and pricing -Internet marketing strategies -Internet Pricing Security as an e-business enabler -Securing the future of e-business -Sources of security threats -Addressing security threats