Course Status:	Released	Courseware Features
Course Language:	English
Course Duration:	4 Hours
Deployment Options:	Online, Interactive CDs, Network, Downloads, Intranet

Audience

Managers, prospective managers, and any other employees seeking advanced competency in the area of marketing

Prerequisites

A basic understanding of the principles of marketing

Course Aim

To outline some of the important issues facing today?s marketing managers

Learning Objectives

Explain the issues involved in implementing a marketing plan. Outline the need for quality management in marketing plan implementation. Explain the need for analyzing and controlling marketing plans. Utiliser des sous-formulaires et des formulaires Menu General. Discuss the links between marketing and other corporate areas (finance, human resources, etc.). Explain the importance of forecasting and of understanding the market. Creer des pages d'acces aux donnees. Creer des liens hypertexte. Compare and contrast the cost of micro- and macro-marketing. Explain how to configure a router for routing between VLANs and routing between WANs. Suggest strategies to improve the marketing system at both the micro and the macro levels.

Topics Covered

Implementation and Evaluation - Implementing marketing plans - Marketing plans and quality - Analyzing and controlling plans - Marketing cost analysis Marketing and Corporate Strategy - Marketing and finance - Marketing and production - Marketing and accounting - Marketing and human resources Innovations in Marketing - Understanding the market - Forecasting - Planning for international marketing - Hands-on: Identifying international plans Marketing and Societal Issues - Marketing in society - The costs of micro- versus macro-marketing - Responsible marketing - DecisionPath: Improving the marketing system

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