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Developing Marketing Strategy: Fundamentals of Marketing

Course Status:	Released	Courseware Features
Course Language:	English
Course Duration:	4 Hours
Deployment Options:	Online, Interactive CDs, Network, Downloads, Intranet

Audience

Managers, prospective managers, and any other employees seeking advanced competency in the area of marketing

Prerequisites

A basic understanding of the principles of marketing

Course Aim

To provide the learner with an overview of the basic principles and practices of marketing

Learning Objectives

Define marketing and explain its relationship to production and daily life. Distinguish between micro-marketing and macro-marketing. Explain how marketing affects the economy. Utiliser des sous-formulaires et des formulaires Menu General. Utiliser les outils Access. Creer et utiliser des macros. Creer des pages d'acces aux donnees. Practice making key decisions on rebranding. Explain how to configure IP addresses, host names, and DNS lookup on a Cisco device. Define business products and describe the business product classes. Explain the role of branding in product planning. Describe the role of product packaging in marketing and selling products. Explain the purpose of sales prospecting. Describe a typical sales presentation. Explain the importance of defining personal needs. Practice making key decisions during a sale.

Topics Covered

Marketing Defined - What is marketing? - Micro- versus macro-marketing - Marketing and the economy - Hands-on: Stages of economic development Individual Consumer Behavior - Defining consumer behavior - Influencing consumers - Making choices - DecisionPath: Rebranding Product Planning - Definition of a product - Business products - Branding and brand familiarity - Packaging The Personal Selling Process - Sales prospecting - The sales presentation - Identifying customer needs - DecisionPath: Making a sale