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Developing Marketing Strategy: Distribution and the Retail Cycle

Course Status:	Released	Courseware Features
Course Language:	English
Course Duration:	4 Hours
Deployment Options:	Online, Interactive CDs, Network, Downloads, Intranet

Audience

Managers, prospective managers, and any other employees seeking advanced competency in the area of marketing

Prerequisites

A basic understanding of the principles of marketing

Course Aim

To introduce the learner to distribution issues, and to discuss the retail cycle

Learning Objectives

Discuss physical distribution in marketing terms. Explain the importance of coordinating distribution. Discuss the role of transportation in distribution. Discuss the role of storage in distribution. Improve a company's distribution strategy. Define services. Discuss the importance of service quality. Describe the environment in which service providers operate. Describe the marketing mix for services. Define retail and discuss the importance of a clear retail strategy. Distinguish between the different types of retailer. Discuss some recent retail innovations. Define wholesaling. Distinguish between the various types of wholesaler. Construct the program for an on-line shopping simulation.

Topics Covered

Distribution - Physical distribution - Coordinating distribution - Transportation and distribution - Transportation and storage - DecisionPath: Improving distribution Marketing of Services - Defining services - Service quality - Service environment - Services and the marketing mix Retail Today - Defining retail - Types of retailer - Innovations in retail Wholesalers and Marketing - Defining wholesaling - Types of wholesalers