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Consumer Behavior: Consumer Motivation and Values |
| Course Status: | Released |
| Course Language: | English |
| Course Duration: | 4 Hours |
| Deployment Options: | Online, Interactive CDs, Network, Downloads, Intranet |
| Audience |
| Managers, prospective managers, and any other employees seeking advanced competency in the theory and practice of consumer behavior |
| Prerequisites |
| A comprehensive understanding of the principles of marketing |
| Course Aim |
| To explore consumer motivation and consumer values |
| Learning Objectives |
| Explain the motivation process. Outline how motivation is directed. Discuss consumer involvement. Motivate the consumer. Define core values. Apply consumer values. Discuss materialism. |
| Topics Covered |
| Consumer Motivation - The motivation process - Motivational direction - Consumer involvement - DecisionPath: Motivating the consumer Consumer Values - Core values - Application of values - Materialism |