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Consumer Behavior: Consumer Decisions and Choices |
| Course Status: | Released |
| Course Language: | English |
| Course Duration: | 4 Hours |
| Deployment Options: | Online, Interactive CDs, Network, Downloads, Intranet |
| Audience |
| Managers, prospective managers, and any other employees seeking advanced competency in the theory and practice of consumer behavior |
| Prerequisites |
| A comprehensive understanding of the principles of marketing |
| Course Aim |
| To investigate how consumers make decisions and chose products |
| Learning Objectives |
| Explain how consumers make decisions. Formulate a marketing plan that takes account of the consumer decision-making process. Demonstrate how consumers chose products. Identify the influences on purchasing. |
| Topics Covered |
| Decision Making - Problem solving - Information search - DecisionPath: Decision making Product Choice - Evaluation of alternatives - Selection criteria Purchasing - Situational effects on consumers - The effects of time and consumer mood - The purchase environment - Product quality and product disposal |