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Consumer Behavior: Consumer Attitudes |
| Course Status: | Released |
| Course Language: | English |
| Course Duration: | 4 Hours |
| Deployment Options: | Online, Interactive CDs, Network, Downloads, Intranet |
| Audience |
| Managers, prospective managers, and any other employees seeking advanced competency in the theory and practice of consumer behavior |
| Prerequisites |
| A comprehensive understanding of the principles of marketing |
| Course Aim |
| To outline the importance of consumer attitudes |
| Learning Objectives |
| Discuss the power of attitudes. Explain how attitudes are formed. Describe attitude models. Outline ways of predicting behavior. Identify models of communication. Realize the importance of source credibility. Construct and send a message. Distinguish between message appeals. Change attitudes. |
| Topics Covered |
| The Development of Attitudes - The power of attitudes - Attitude formation Modeling Attitudes and Behavior - Attitude models - How to predict behavior How to Change Attitudes - Models of communication - The source - The message - Message appeals - DecisionPath: Designing a campaign |