Audience

Managers and prospective managers seeking an understanding of the interaction of business with the social, political, and economic institutions

Prerequisites

A familiarity with basic management, marketing, and finance

Course Aim

To discuss the role of business in society

Learning Objectives

Define the relationship between business and society. Outline the impact of societal expectations on business. Discuss the ethical aspect of business decisions. Trace the development of corporate social responsibility. Apply the principles of corporate social responsibility. Argue the ethical and financial case for corporate social responsibility. Identify the stakeholders of a business and evaluate their stakes. Manage stakeholder claims.

Topics Covered

The Links between Business and Society - Business and society defined - Special interests and public criticism - Expectations, regulations, and rights - The ethics issue Corporate Responsibility to Society - Corporate social responsibility defined - DecisionPath: Being socially responsible - Contemporary views of CSR - Corporate social performance - Financial responsibility The Business Stakeholder - Types of stakeholder - Stakeholder management - The corporation-stakeholder relationship

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