Audience

Managers and prospective managers seeking an understanding of the interaction of business with the social, political, and economic institutions

Prerequisites

A familiarity with basic management, marketing, and finance

Course Aim

To introduce the learner to the theories of corporate governance, strategic management, and corporate public affairs

Learning Objectives

Describe contemporary corporate ownership structures. Discuss corruption in top management, particularly in boards of directors. Outline ways in which boards of management could function more effectively and ethically. Describe the ways in which shareholders can increase their say in corporate affairs. Define corporate public policy and emphasize its link with strategic management. Describe the process of strategic management. Explain why strategic plans must be monitored after implementation. Define and discuss issues management. Explain why issues need to be analyzed and monitored by organizations. Define and discuss crisis management. Define corporate public affairs. Describe the most strategically effective means of making public affairs relevant to the company as a whole.

Topics Covered

Running the Corporation - Corporate governance today - Problems with top management - Ways to improve corporate governance - Shareholder and company initiatives Strategy and Public Policy - Public policy and strategy - The strategic management process - Strategic control and audits Strategic Issues and Crises - Issues management defined - Analysis and control of issues - Crisis management Corporate Public Affairs - The growth of corporate public affairs - Strategy for corporate public affairs

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